Creating Options & Packages for your Accounting Services with VALUE PRICING
Learn how to create more value for your customers, price according to value, and only attract customers that WANT to pay for that value. Recorded November 2018
Watch PromoOver 8 hours of pre-recorded content is available immediately. Recorded in two parts:
- Part 1 (Live Class Recorded August 2018) - How to we create value for our customers and scoping Unknown Jobs
- Part 2 (Live Class Recorded November 2018) - Using the Pricing Template to present price options to your customers
All templates and guides included (Including Hector's "famous" pricing template):
The fundamental skill to learn will be to Create Service Packages and Pricing Options for your accounting services.
Here is an introductory 1-hour webinar was recorded 07/26/2018 to promote this course, check it out here
There are 3 components to Value Pricing:
- Becoming value driven & creating MORE value for your customers
- Understanding what that value is and pricing your services commensurate to that value
- Replacing hourly clients with value priced clients that WANT to pay more for more
This course is focused on helping accounting professionals navigate these challenges, some of the topics we will be covering:
- Creating value BEFORE connecting with your customers, via your authoritative work (published blogs, videos, podcast, social media, word of month)
- When/When hourly rates are relevant
- Establishing balance between time assigned to a project vs. seeking results
- Having a VALUE conversation with your customers and prospects
- Framing value in the conversation prior to pricing conversation
- Offering options and using options to define value boundaries
- Using Guarantees to establish value
- Using the "Unlimited" the nuclear option
- Top myths and mistakes with value pricing
Purchase the course through here and you will be e-mailed the live webinar link . The recorded webinar will be recorded and can be replayed any time through this course. You will also see all the previous pre-recorded videos I have done with similar topics.
"MONEY BACK GUARANTEE! IF YOU DO NOT GET FULL VALUE WITHIN 30 DAYS OF SIGNING UP, I WILL REFUND 100%" - HECTOR GARCIA, CPA
Your Instructor
Hector Garcia, CPA.CITP, CGMA
- Certified Advanced QuickBooks ProAdvisor
- Member of Intuit Trainer/Writer Network
- Co-Host of QB Power Hour - Webinar series of QuickBooks power users
- Creator of 300+ videos in YouTube about QuickBooks, Accounting, Taxation, Small Business Success, and/or Excel (with over 2mm combined views)
Course Curriculum
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StartMaterials used on live 08/30/2018 Webinar
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StartPart 1 - Introduction (41:08)
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StartPart 2 - General Rules for Implementing Value Pricing (53:53)
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StartPart 3 - The Seven Opportunities to Create Value (34:54)
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StartPart 4 - The Value Conversation (57:47)
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StartPart 5 - Building Options (with Kirk Bowman) (59:35)
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StartPart 6 - Bonus/Overtime (23:48)